《環球時報(英文版)》采訪李維華博士
時間:[2014-01-14]????來 源:未知???? 作 者:特許經營項目組??點擊:
2014年1月12日,《環球時報(英文版)》記者采訪李維華博士,主要內容是關于國美與百貨、大型購物中心聯合開店的問題。
……
……
"By moving into department stores or shopping malls, Gome can share customer traffic with its cooperating partners and avoid the risk of site selection by itself," he said.
……
Gome's bold move is an innovative attempt to address competition from online retailers, Li Weihua, a professor of the Franchise Research Center of the China University of Political Science and Law, told the Global Times Monday.
( “國美的大膽舉動是一個創新,其意圖在于將自己和那些線上零售商們區別開來”,中國政法大學特許經營研究中心常務副主任李維華先生告訴《環球時報》記者。 )……
"By moving into department stores or shopping malls, Gome can share customer traffic with its cooperating partners and avoid the risk of site selection by itself," he said.
( “通過把自己的店面轉移到百貨超市貨大型購物中心的方式,國美能有效地借助這些搭售店們的人流,避免因自己單獨選址而導致的失敗”,李維華說。)
(“與O2O的模式相比,國美更擅長和愿意做線下市場”,李維華說,“在二、三線城市開店可以幫助國美擴大其市場領域”。)
……
……
"Comparing online with offline models, Gome is better at offline marketing," Li said. "Opening more stores in second- and third-tier cities will help Gome expand its market."
"Comparing online with offline models, Gome is better at offline marketing," Li said. "Opening more stores in second- and third-tier cities will help Gome expand its market."
(“與O2O的模式相比,國美更擅長和愿意做線下市場”,李維華說,“在二、三線城市開店可以幫助國美擴大其市場領域”。)
……